Freaky Just Got Fabulous!
Monster High is a multimedia fashion doll franchise launched in 2010 by Mattel, featuring the children of classic horror, science fiction, and mythical monsters attending a high school of the same name. Since it's debut, Monster High has proved extremely popular amoung its core audience, and the franchise retains a dedicated fanbase nearly 13 years later.
The franchise consists of 3 generations, each with their own fashion dolls, webisodes, tv series, tv specials, books, and universes. The original generation (G1) dropped in sales in the mid-2010s, leading to a reboot in 2016 (G2). G2 is considered a commericial failure and ended in 2018. In 2020, Monster High launched it's latest reboot (G3) and is currently ongoing. Mattel continues to release G1 doll reproductions, Skullectors, and G1 inspired collector dolls aimed at adult collectors as of 2023.